Project
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Taitos
Project Information
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Taitos brand creation
Studio/Client
EverydayProjects
Capacity
Creative Director
Discipline
BrandingArt directionEnvironmental TypographyGuidelines
The brief/solution
We were asked by Ulla Uimonen in Finland to design an Identity for her new packaging design company called Taitos. Taitos believe packaging should be designed not as an object, but as an experience.
They are a full-service packaging design company that champions packaging from all its angles — from crafting experiences to verifying and implementing them. The identity that we created reflects the packaging element of Taitos, with the folds in the Logotype of the bespoke ‘T’.
This strong graphic element was then developed into a graphic language and applied across various applications.