Project
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MX Mechanical / MX Master 3S
Project Information
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MX
Studio/Client
Logitech
Capacity
Creative Director
Collaborators/Motion
Mike Kirwan Julia Percia DavidBen Fearnley
Discipline
Branding Art direction Typography FilmMotion Guidelines
The brief/solution
This was the first launch of the new MX system. We were tasked as a team to create Key assets that would showcase the new MX Mechanical and MX Mechanical Mini keyboards and the MX Master 3S mouse, Logitechs flagship range. We created beatiful motion assets and visuals to showcase the Key selling pionts for both products, playing with the headline ‘Feel it’ to express the tactility, precsion and performance. These key words helped us form the brief and behviours for the expression for all the key assets.
The motion flowed effortlessly, integrating coding elements and tactility working with the epic future landscapes and backdrops in the Hero film.
The new assets have just been realised with huge praise interanlly with in Logitech, and from the global reach of the loyal Logi fanbase and users.