Project
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Lego
Project Information
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LegoEvent identity
Studio/Client
Mirum Studio
Capacity
Creative Director
Discipline
BrandingArt directionEnvironmentalMotion
The brief/solution
Building on the success of 2019’s internal event identity, 2020 was our next challenge. After discussions with key stakeholders within Lego our brief was to create a theme for the event that helped demonstrate Lego’s clear vision for the company and talented global team.
Our solution and concept for the event was called, 20/20 Vision, focusing on the here and now and glimpsing into the future. The event ran over three days, called Create/Build/Make.
Day 01 Create Foundation setting. Deep dive sessions on the 2020–23 strategy.
Day 02 Build Sharing the vision and experiences we have built for 2020
Day 03 Make Making it happen
Visually we used the simple and classic shape and form of the Lego brick rotating and captured in a 3D motion, colourful shapes playfully interacting with the typographic titles. This visual style was applied to every application throughout the event.