Project
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Nordic premium2020
Project Information
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Brand evolvement Nordic premium 2020
Studio/Client
Mirum Studio / Nokia
Capacity
Creative Director
Discipline
PackagingBrandingArt directionEnvironmental Motion
The brief/solution
We created a new brand proposition to help establish Nokias new look and feel for 2020 onwards. We called this Nordic Premium. Nokia has a deep rooted history that starts in Finland.
Nokias home in the Nordic region is world renowned for its modernist design and functionality, it surrounds them everywhere, influencing life and improving its quality. Finnish design has been influenced by factors including Arctic nature and the marked changing of the seasons and epic landscapes.
These values and design drivers inspired us when exploring how Nordic Premium would be visualised, bold graphic shapes or intricate macro detail, help to show a flex in the product range.